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ABOUT NFCHA
“We are the official Niagara Hotel industry voice, and we champion the industry stakeholders’ collective interests, to enhance sustainable, long-term profitability.”
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Doug Birrell, NFCHA President
Niagara Falls, a city pulsating with vibrant festivals, captivating attractions and sporting events, and a flourishing arts culture, is a place we proudly call home. Each year, it welcomes millions of visitors and entices countless others from all corners of the world, with its harmonious blend of tradition, innovation, and natural splendour. However, this exceptional reputation is no coincidence.
Allow us to introduce ourselves as the Niagara Falls Canada Hotel Association (NFCHA), devoted to fostering the growth of Niagara Falls’ tourism industry through tireless advocacy, strategic investments, and fruitful collaborations. We actively engage with hotel members and our valued stakeholders to champion Niagara Falls as the ultimate destination for travel, trade, sports and cultural events, meetings, and conventions. We invest in the tourism industry, supporting its continuous development and success.
Join us in shaping Niagara Falls’ tourism future, unlocking boundless opportunities. Together, let’s reveal the city’s true potential and showcase its remarkable allure to the world.
OUR MANDATE
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To promote tourism in the hotel and hospitality industry in Niagara Falls, Canada support and improve the marketing for Niagara to increase visitation.
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Work collaboratively with the tourism promotion agencies and provide support to optimize collective marketing activities.
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Liaise with various levels of government to advocate on industry specific requirements.
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Provide a platform to enable competing hotel members to work together on issues of public policy and other relevant issues.
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Gather and disseminate beneficial statistics and trends relevant to the Niagara Tourist Industry.
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Manage the affairs of the MAT and prioritize how it is deployed for the benefit of tourism stakeholder.
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